Pernille Kruse Madsen, Founder of Human Practice Foundation

I hold a law degree from the University of Copenhagen and an HD in Finance from Copenhagen Business School. I worked as a lawyer at Gorrissen Federspiel and later as Senior Legal Counsel at Maersk Drilling.

In 2014, although my career was progressing well, I chose to step away. I travelled out into the world in search of a greater sense of meaning.

My journey took me to remote communities in Nepal, far beyond the reach of most development programmes. There I met young girls with virtually no access to education or opportunity, and for whom trafficking and exploitation were not the exception but an expected outcome.

To understand where these girls ended up, I travelled to India. In the brothels there, I met girls who had been trafficked from villages like the ones I had just visited, trapped in exploitation simply because they were born without access to education, protection or opportunity. That day, in a brothel in India, I made a decision: I would do everything I could to prevent other children from ending up in such terrible circumstances, without a future, like the girls I met there.

I realised that trafficking is the visible symptom, but the root causes are poverty, inequality and a lack of quality education. To create lasting change, we had to intervene much earlier. That conviction became the foundation of Human Practice Foundation.

Today, we work for children’s futures on two fronts. In Nepal and Kenya, our model is built for long-term change rather than short-term aid. To transform local communities, we use three levers. We build a strong foundation with good facilities in public schools. We train teachers and school leaders. And we help parents earn an income, so they can send their children to school and support their education.

In Denmark, we run Inner Strength in Danish public schools. The programme strengthens children’s well-being by helping them believe in themselves, accept themselves as they are, improve their focus and build good relationships.

We measure success in outcomes, such as school retention, transition to further education and long-term well-being and mobility, and we work with an international team, boards in Denmark, Sweden and the UK, and partners who see this as a strategic investment in human capital.

For me, this is not just a mission. It is a personal commitment.

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